Retail / Lifestyle
Shoreline Supply Co.
A lake lifestyle, built into a brand.
Logo, brand assets, merchandise, and a Shopify storefront connected to print-on-demand services. One identity, from the dock to the doorstep.
Purveyors of
the lake lifestyle.
01 / The brief
Start with the place.
Build something people take with them.
Shoreline Supply Co. brings the culture of Lake Thunderhead into a retail brand. The work needed to feel connected to the water, the dock, and the people who spend their summers there.
MarketWorth created a visual identity and a shopping experience that could carry that feeling beyond a visit to the lake.
Lake-inspired color.
A recognizable point of view.
02 / The identity
A logo with
a sense of place.
The heron, dock, and sunset give the identity a direct connection to lake life. Deep navy and teal meet warmer sunset colors in a system designed to work across brand assets and merchandise.
That visual direction carries into the product graphics, the website, and campaign creative.
03 / The merchandise
Make the brand
something worth wearing.
Shirts, hats, and layers turn the identity into products. Merchandise graphics draw on lake memories, local references, and the relaxed character of Shoreline.
From a small chest mark to a full back graphic, the product line gives the brand room to show up in different ways.
04 / The campaign creative
Sell the feeling.
Show the product.
A consistent campaign system connects the merchandise to life at the lake. Bold type, navy gradients, and bright accents bring the product into focus across seasonal creative.
05 / The storefront & fulfillment
A brand you can shop.
A system that connects the order.
MarketWorth built the Shopify website and linked print-on-demand services, connecting the merchandise offering with an online storefront and fulfillment workflow.
The website gives customers a place to discover the collection and order lake gear beyond the dock.
Visit shorelinesupply.co ↗
Logo & visual assets
Merchandise graphics
Online shopping
Connected services
The finished work
More than a logo.
A connected retail brand.
Identity, merchandise, campaign assets, ecommerce, and print-on-demand integration—all built around Shoreline’s lake-lifestyle point of view.
Project scope
- Logo and visual brand assets
- Merchandise graphics and product presentation
- Shopify website design and build
- Print-on-demand service integration
- Campaign creative
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Let’s discuss the work that would move your business forward.
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