Food & agriculture / DTC
Ruth Family Farms
From a family farm to a brand customers can bring home.
A consumer brand built across identity, products, packaging, and ecommerce. Rooted in the farm. Carried through every customer touchpoint.
01 / The brief
A strong operation.
A new customer relationship.
Ruth already had the foundation: a family farm, processing, and a wholesale business. The next step was to make that story clear to people buying directly from the farm.
MarketWorth connected the brand, the products, and the shopping experience so the consumer-facing business could stand on its own.
Rooted in the farm.
Recognizable on the shelf.
02 / The approach
One identity.
Every point of contact.
The consumer brand needed to carry from the website to a product label to the box arriving at a customer’s door. The crown-and-cattle mark, warm gold, and dark palette provide a consistent thread.
The work extended beyond a logo into product imagery, packaging, and the way the offer is presented.
03 / Products & packaging
A brand people can order,
open, and use.
Beef bundles, tallow, seasoning, and product development brought the identity into a wider product offering. Packaging and imagery connected those products back to the same farm story.
04 / The storefront
The farm story,
ready to shop.
The Shopify storefront brings the consumer experience together: product discovery, beef bundles, gifting, and the story behind the farm. The website gives the brand a destination beyond wholesale.
Visit ruthfamilyfarms.com ↗
The finished work
From an established farm
to a complete consumer experience.
Brand positioning, visual identity, ecommerce, packaging, product imagery, and product development—connected around the same business.
Project scope
- Consumer brand positioning and visual assets
- Shopify storefront and customer journey
- Shipping packaging and product imagery
- Product development across bundles, tallow, seasoning, and beef sticks
Your next project
Ready to build something of your own?
Let’s discuss the work that would move your business forward.
Book a discovery call →