Food / DTC
Moink
From farm story to shipped product.
Founding-team involvement before Moinkbox’s Shark Tank appearance, with packaging design, recipe development, social media campaigns, and creative direction for the brand guidelines.
01 / The brief
Part of the team.
From the early days.
Lacey was a founding team member of Moinkbox, joining before the company appeared on Shark Tank. The creative work grew alongside the business, connecting its farm story with the experience customers received at home.
Her work included packaging design, recipe development, social media campaigns, branded merchandise, and creative direction for the brand guidelines.
02 / Brand direction
A familiar mark.
A consistent voice.
Lacey served as creative director on the Moink brand guidelines, helping guide a consistent visual direction across the brand’s customer touchpoints.
The animal mark and the brand palette—charcoal, red, mint, and green—provide a shared foundation for packaging, food content, and campaign creative.
03 / The packaging
A farm story.
In every box.
The packaging design carries Moink’s animal mark and farm imagery across the shipping box and the patterned interior. The experience continues as the customer opens it.
Botanical illustrations, animals, and a warm kraft surface give practical packaging a recognizable personality. The same illustrated language extends into the tea-towel design.
04 / Seasonal campaigns
A summer special.
Made for the grill.
Lacey designed the summer grill special, bringing the food, branded apron, and seasonal offer into one coordinated presentation.
The apron puts the Moink identity into the moment the product is used: preparing food, grilling, and gathering around a table.
05 / Recipes & social campaigns
From a box of ingredients
to a meal worth sharing.
Recipe development gave customers ideas for cooking with Moink. Social media campaigns brought the food, farm story, and seasonal offers into the everyday conversation around the brand.
The creative work connected practical meal inspiration with a recognizable visual voice.
06 / The customer experience
One brand.
More ways to share it.
Gift boxes and seasonal creative build on the same packaging system. From a delivery at the door to a summer cookout, the details connect the product to the people buying and sharing it.
The work brings packaging, illustration, merchandise, and campaign imagery together around Moink’s farm-to-table story.
The finished work
A brand experience
built from the inside.
Founding-team involvement, packaging design, recipe development, social media campaigns, merchandise, and creative direction for the brand guidelines—developed as the business grew.
Project scope
- Packaging design
- Campaign visual assets
- Branded merchandise
- Recipe development and food creative
- Social media campaigns
- Creative direction for brand guidelines
- Influencer rollout creative
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